Blog
Notes from the feed.
A feed with a memory
Every other feed forgets you the moment you scroll past. Swapp is the first feed built on a permanent behavioral record — which is why it can actually know you.
Why every card measures
Per-interaction traces instead of coarse telemetry: constructs, honest difficulty, and the ledger that makes progress a number.
Guests are first-class
Invite-first at the door, first-class once inside: device identity, earning as a guest, and why your history merges instead of resetting.
Cards you play, cards that know you
Why the feed is the homepage, how invite-first play works, and what the ledger underneath actually does.